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Kristy Paananen new director of advertising for The Daily Press
(Timmins Daily Press - Jul 19, 2011)
A familiar face in the business community is moving on up. Daily Press sales representative Kristy Paananen is the newspaper's new director of advertising, a move announced by publisher Lisa Wilson on Tuesday.[...]
Brooklyn, Advertising, and Rupert Murdoch's Pieing
(The Atlantic Wire via Yahoo! News - Jul 19, 2011)
Here at The Atlantic Wire, we respect and value the social media editors who share the links that make our jobs easier. Sometimes, though, we have no idea what they're talking about. So after a day of staring at Twitter, we're sharing our favorites.Related: How Many Times Has Fox News Mentioned News Corp.'s Scandal?
Advertising: how is the medium shaping the message?
(Australian Broadcasting Corporation - Jul 19, 2011)
The medium is the message, said communication theorist Marshall McLuhan, who predicted the World Wide Web almost 30 years before it was created
WIRED: Insurers Pay Google The Most Per Click In Advertising Dollars
(Hartford Courant - Jul 19, 2011)
Check out this graphic at Wired.com illustrating how insurance companies pay Google the most per click for advertising. At more than $54 per click, insurers are 24 percent of the search-engine's advertising revenues, according to Wired.
Cutting newspaper advertising means a lot
(Kincardine News - Jul 19, 2011)
The news that Municipality of Kincardine council will cease newspaper advertising in 2012 should cause a lot more alarm than people have recognized. As a budget item, advertising runs an average of $25,000 per year, distributed to at least three area newspapers.[...]
Research and Markets: Advertising Growth Trends 2011
(Business Wire via Yahoo! Finance - Jul 19, 2011)
Research and Markets has announced the addition of the "Advertising Growth Trends 2011" report to their offering.
Research and Markets: Advertising Ratios & Budgets 2011 - 5,000 Companies and 300 Industries
(Business Wire via Yahoo! Finance - Jul 19, 2011)
Research and Markets has announced the addition of the "Advertising Ratios & Budgets 2011" report to their offering.
Microsoft appoints Hart to head up advertising and online business
(Media Week Online - Jul 19, 2011)
Microsoft has appointed Andy Hart, a former MD of Associated Northcliffe Digital, to head up its new advertising & online (A&O) division in the UK following its recent global reorganisation.
JMI Equity Invests $30 Million in Leading Interactive TV Advertising Firm BrightLine
(Marketwire via Yahoo! Finance - Jul 19, 2011)
NEW YORK, NY--(Marketwire - 07/19/11) - BrightLine, the leading provider of marketing services in the interactive TV advertising space, today announced that it received a strategic growth investment from JMI Equity, a private equity firm focused on investing in leading software, internet and business services companies. Headquartered in New York City, BrightLine develops and executes advanced TV ...
PocketCents Local Online Advertising Network Traffic Soars Ahead of Update.
(PRWeb via Yahoo! News - Jul 19, 2011)
PocketCents reports network size 6 times larger than just one year ago, with an ad serving potential of over 100 million ads per month. This development comes just weeks ahead of a scheduled technology update intended to increase traffic. The update is expected support, continue, and even accelerate growth in Q3 and Q4 for the PocketCents Local Advertising Network.Shelby Township, MI (PRWEB ...
Turkeys leading business groups launched a Europewide advertising
(Turks.US - Jul 19, 2011)
Turkey’s leading business groups yesterday launched a Europewide advertising campaign to promote the country’s EU candidacy amid last-ditch diplomacy ahead of a Thursday EU summit in Copenhagen.
IZEA Acquires Magpie Twitter Advertising Network
(PR Newswire via Yahoo! Finance - Jul 19, 2011)
IZEA Holdings, Inc. , a world leader in social media sponsorships, today announced it has acquired Germany's Magpie Twitter advertising network. The cash plus stock transaction will enable IZEA to expand its social media sponsorship operations in Europe through Magpie's client base, while giving Magpie's existing advertisers access to a larger global audience.
Pepco Launches New Latino Advertising Campaign Using Stop Motion Animation to Deliver its Conservation Message
(PR Newswire via Yahoo! Finance - Jul 19, 2011)
MAYA Advertising and Communications is bringing a little bit of Hollywood to Pepco's new energy conservation television campaign with an innovative animation approach this summer.
Live Gamer Acquires BrandPort and gamerDNA, Launches "Live Gamer Media," a New Advertising Business Unit
(Marketwire - Jul 19, 2011)
Live Gamer's New Advertising Platform Provides Extensive Reach and Proven Engagement to Advertisers Through Display, Video and Social Advertising
BB&T appoints banking veteran to lead branding, product marketing and advertising
(PR Newswire via Yahoo! Finance - Jul 19, 2011)
SALEM, N.C., July 19, 2011 /PRNewswire/ -- BB&T announced today that it has chosen Cynthia Williams to lead its corporate branding, product marketing and advertising teams. In addition to her new responsibilities, Williams will continue to serve as chief communications officer.
Facebook ad increase similar to that of Google
(Calcutta News - Jul 19, 2011)
Facebook advertising costs have increased by 74% in the past year in four of the largest media markets in the world, according to TBG Digital, an independent marketing firm specialising in social media.
Komli Media Acquires Mobile Advertising Platform ZestADZ
(TechCrunch - Jul 19, 2011)
Komli Media , a major digital media network operator in the Asian-Pacific region, this morning announced that it has acquired ZestADZ , a mobile advertising platform, expanding the suite of solutions it can offers clients to encompass display, video, search, social media and now mobile. Terms of the acquisition were not disclosed.
Cost of Facebook advertising rises 74%
(Mad.co.uk - Jul 19, 2011)
The cost of advertising on Facebook has increased by up to 74% as brands increasingly divert their spend from traditional marketing, such as TV and print, to the social network.

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