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Behavioural advertising can be a win-win for consumers and advertisers
(e-Consultancy - Jul 30, 2010)
Behavioural targeting has always been a hot topic as marketers constantly strive to understand exactly who’s interested in their product and exactly when they’re ready to buy.
CPF announces nationwide advertising campaign to increase awareness about PF
(News-Medical-Net - Jul 30, 2010)
The Coalition for Pulmonary Fibrosis announced today a nationwide advertising campaign to spread the word about Pulmonary Fibrosis is underway in an untraditional setting – on the nation's interstates. Together, a billboard ad and truck ads are part of a nationwide campaign to raise eyebrows and awareness of the deadly lung disease.
An entrepreneur's guide to pay-per-click advertising
(Business Zone - Jul 30, 2010)
Pay-per-click advertising (PPC) can be a minefield for those just starting out in business and it's one part of the marketing mix that many business owners don't fully recognise the value of. In our latest entrepreneur's guide, Internet search specialist Jamie McGrath explains how to get it right.
Google Says Web Search, Advertising Being Blocked in China
(Bloomberg - Jul 29, 2010)
Google Inc. said some services, including search, mobile and advertising, were blocked in China, raising concern that authorities still aren’t satisfied with how the company complies with local law.
Online advertising stands to gain if Congress lifts online gambling restrictions in the U.S.
(e-Consultancy - Jul 29, 2010)
The digital advertising rebound may soon have an ace up its sleeve. Congress is on track to retract its ban on internet gambling. The taxes from such a move could send the government as much as $42 billion over the next 10 years. Digital publishers stand to gain a lot from those winnings as well.
Google Says Web Search, Advertising Being Blocked in China
(Bloomberg - Jul 29, 2010)
Google Inc. said some services, including Internet search, mobile and advertising, are being fully blocked in China, raising concern that the government may still be dissatisfied with how the company provides information.
Google Says Web Search, Advertising Being Blocked in China
(Bloomberg - Jul 29, 2010)
Google Inc. said some of its services, including Web search and advertising, are being fully blocked in China.
ADVERTISING INFO
(St. Petersburg Times - Jul 29, 2010)
Prices quoted are for display ads only Each page is divided into 30 blocks The price is determined by the number of blocks the ad occupies. For example:
Mediaset 2Q Profit Up On Advertising Spending Growth
(FOX Business - Jul 29, 2010)
Mediaset 2Q Profit Up On Advertising Spending Growth
MDG Advertising Selected as Communications Agency of Record for Vita New York
(Business Wire via Yahoo! Finance - Jul 29, 2010)
NEW YORK----Vita New York handcrafted jewelry, anchored in Manhattan’s Soho neighborhood, has selected MDG Advertising to handle their public communications.
ScanScout is First to Offer Cost-Per-Engagement Pricing on Pre-Roll Advertising
(Business Wire via Yahoo! Finance - Jul 29, 2010)
NEW YORK----Leading online video advertising company ScanScout today announced the availability of purely cost-per-engagement ad units within pre-roll ads, an industry first. While video networks have long offered CPE units within banners and alongside video streams, ScanScout is the first to offer CPE units in pre-roll, within the video streams themselves.
Brian Mackey: Documentary puts advertising world on display
(The Canton Repository - Jul 29, 2010)
Last weekend, the AMC television show “Mad Men” returned for another season of drinking, smoking and character-driven product pitching in the mid-’60s heyday of Madison Avenue advertising agencies. A documentary now available on DVD looks at the reality behind the age of advertising.
Smaato Mobile Advertising Award: VC Partners and Nominees Shortlist 2010 Announced
(Business Wire - Jul 29, 2010)
REDWOOD SHORES, Calif.--(BUSINESS WIRE)--Smaato mobile advertising award VC partners and nominees shortlist announced
Smaato Mobile Advertising Award: VC Partners and Nominees Shortlist 2010 Announced
(Business Wire via Yahoo! Finance - Jul 29, 2010)
REDWOOD SHORES, Calif.----Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the VC partners and first set of nominees for the Smaato Mobile Advertising Award 2010.

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