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China star Zhang takes blame in 'Donationgate'
(AFP via Yahoo! News - Mar 15, 2010)
Chinese film starlet Zhang Ziyi has taken the blame for an earthquake donation scandal in her first comments on a flap that sparked a firestorm of Internet criticism and questions about her honesty.
Atta Mills: What Are Re-branding?
(Ghanaweb.com - Mar 15, 2010)
Sometimes one has a problem understanding the thought processes that lead to some of the decisions that some of our leaders take. It was with some surprise I read that the government has created an office to be funded by the taxpayer to re-brand our country.
One take on store design
(The Kansas City Star - Mar 15, 2010)
Nearly five years ago, Beth Zollars set out to open an Asian-inspired specialty boutique called Feng in a little corner space in Hawthorne Plaza. A former corporate marketer, Zollars knew to “go with the pros.” In this case, that meant a team that included an architect and interior designer, plus overall branding by Willoughby Design Group.
Personal Branding for freelancers - marketing YOU to generate leads
(New Media Knowledge - Mar 15, 2010)
Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries.
CAI Communications promotes awareness of Wake County Weatherization Program
(dBusinessNews.com - Mar 15, 2010)
RALEIGH – CAI Communications, a business-focused, branding, marketing, and employee communications firm in Raleigh, NC, is partnering with Resources for Seniors to promote awareness of the Wake County Weatherization Program.
Hertz Invites Travelers to "Journey On" in New Campaign
(Marketwire - Mar 15, 2010)
PARK RIDGE, NJ--(Marketwire - March 15, 2010) - The Hertz Corporation ( NYSE : HTZ ) today launched its new branding campaign. With the tagline "Journey On," the campaign is designed to showcase both the practical reasons for and emotional experiences of travel, as well as the benefits of starting the journey with a rental from Hertz. Created by Omnicom Group's DDB, the "Journey On" campaign ...
They're All Smiles
(Interior Design - Mar 15, 2010)
Pediatric dentist Amand Begian was looking for more than just an office when he leased space in a typical Southern California strip mall in the city of Oxnard. He needed branding, too.
ACORN Getting A Makeover: Group Looking For New Name, New Branding After Video Scandal
(The Huffington Post - Mar 15, 2010)
What's Your Reaction? CHICAGO — Affiliates of the once mighty liberal activist group ACORN are remaking themselves in a desperate bid to ditch the tarnished name of their parent organization and restore federal grants and other revenue streams that ran dry in the wake of a video scandal.
Sony’s two latest wireless cans emit crystal clear sound, charge by dock or AAA
(Geek.com - Mar 15, 2010)
Sony has just revealed its latest pair of wireless headphones. Conforming to the usual branding paradigm within Sony, the wireless headphones are named after random keygens of alphanumerical characters, but look past the clunky names of the MDR-RF810RK and MDR-RF4000K, and you’ll see an attractive set of over-ear cans that would be a great addition [...]
DocStoc Adds Branded Viewer
(socalTech.com - Mar 15, 2010)
Santa Monica-based DocStoc, the online professional document sharing site run by Jason Nazar, today said it has launched a customized document viewer. The new viewer allows any web site or user to create their own custom logo, button, and link on document views. In addition to the new branding, the viewer also allows publishers to share in advertising revenue.
French chefs to the rescue of Polish cuisine
(AFP via Yahoo! News - Mar 15, 2010)
French chefs are cooking up a sophisticated new style of cuisine and service in Poland's Warmia-Mazurian lake district, a tourism magnet for sailing and watersports, all courtesy of the European Union.
Republic Airways Names Ian Arthur Vice President of Marketing
(Business Wire via Yahoo! Finance - Mar 15, 2010)
INDIANAPOLIS----Republic Airways Holdings Inc. today announced the appointment of Ian Arthur as Vice President of Marketing and Branding. In addition to heading up the marketing and branding strategies of recently acquired Frontier Airlines and Midwest Airlines, Arthur will oversee all communications strategies, including employee engagement, government affairs, and public relations, throughout ...
Topco Names Backus to New Post
(Supermarket News - Mar 15, 2010)
SKOKIE, Ill. — Private-label cooperative Topco Associates said Friday it has named Glenn Backus senior vice president, innovation, with responsibility for overseeing all facets of innovation in product, packaging and branding.
Len Levitt: Branding "Intel"
(The Huffington Post - Mar 15, 2010)
After retiring from the NYPD and 15 months in Iraq, "conducting human intelligence," Sgt. Chris Strom settled down in Virginia and opened Intel Investigations. Then he heard from Intel's lawyer.
PERI Software Company Hires MAYO Communications
(dBusinessNews.com - Mar 15, 2010)
Newark, NJ – PERI Software, based in New Jersey announced today (Monday) it has retained MAYO Communications, an international Los Angeles based full service public relations agency for branding and media relations.

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