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Ethan Nichtern: The Commodification of Yoga: The Perfect, the Good and the Spiritual
(The Huffington Post - Jul 30, 2010)
There is no way to bring a "spiritual" service into a market economy without it facing an insane level of unfair scrutiny. Simply put, in today's day and age, spirituality is bad branding.
London cycle hire: a tale of two blues
(Guardian Unlimited - Jul 30, 2010)
From brand beautifiers Coley Porter Bell : The correct name for these cycle lanes is "Barclays Cycle Superhighways". And no, they are not a revolution in transport. They are a revolution in branding. They are a marketing putsch, an extraordinary corporate coup d'etat staged by Barclays. That may sound a little rich for what is just a cycle lane, but consider this. The hundreds of miles of ...
Jobs agency gets a new name and branding
(Bradenton Herald - Jul 29, 2010)
MANATEE — They’ve expanded their services and programs, so now it’s time to change their name.
CBS4 RTV4 WHBF Quad Cities, IL / IA News Weather SportsPlans unveiled for Amtrak Station in Moline
(CBS4 Quad Cities - Jul 29, 2010)
We're getting a first look at what the Amtrak Station in Moline will look like. Leaders are branding the Amtrak green line to Chicago, to the Great Lakes, Great River Connection.
San Francisco Bay Area PR Marketing Agency, The Placemaking Group Adds New Assignments for City Clients
(PR Newswire via Yahoo! Finance - Jul 29, 2010)
The Placemaking Group, http://www.placemakinggroup.com, a San Francisco Bay Area PR marketing firm known for its branding, public relations and online marketing campaigns for cities and towns has added new assignments for two of its clients, the California cities of Emeryville and Fairfield.
Christian principles remain with YMCA despite national “re-branding” campaign
(Rome News-Tribune - Jul 29, 2010)
There’s one thing everyone should remember about the new nationwide YMCA rebranding campaign, according to Rome-Floyd County YMCA Executive Director Scott McCreless: The “C” in YMCA will remain a p...
Harvard’s ‘Moon’ Rising on The CTAM Summit
(PRWeb via Yahoo! News - Jul 29, 2010)
Educator, Author Will Challenge Conventional Marketing and Branding Strategies
Mayor under fire for YouTube video branding Asda shoppers 'mutants'
(Daily Mail - Jul 29, 2010)
Gareth Anderson's comments, which were made in a video diary, have provoked an angry reaction in his home town but he has so far refused to apologise.
How brand and labelling impact purchasing decisions
(Food Navigator Europe - Jul 29, 2010)
Branding and labelling have the most impact on consumers’ buying decisions, followed by blind tasting, concludes a study that used wine tasting as a model to determine the relative influence of different cues on purchasing intent.
Business briefs
(Rochester Democrat and Chronicle - Jul 29, 2010)
SBC next topic is 'Branding' CVS gets large Aetna contract Construction declined in area
Hagen takes aim at Young
(Gazette.net - Jul 29, 2010)
Frederick County Commissioner Kai J. Hagen is taking aim at his one of his board colleagues, Blaine R. Young, branding him as a candidate intent on developing almost every inch of land in the county.

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